Blog
Essays on retention, customer communication, and release notes — written for founders who publish every week.
A practical playbook for SaaS release notes: versioning, tags, length, and a What’s New widget that shows up where people already work.
How a visible stream of versioned updates reduces “is this still alive?” churn and gives CS a receipt for every ship.
A communication stack for SaaS teams: in-app What’s New, public changelog, optional email, and Slack — without a full-time marketing hire.
Why a public, crawlable changelog is an underrated SaaS acquisition surface — and how to structure versions, titles, and pages so search engines can use them.
In-app widgets catch people who never open email. Digests catch people who asked. How to split SaaS update communication without spamming either channel.